How Emma from Marketing beats the "staring at the screen" syndrom

Illustration of Emma staring at the screen
© Kudryashka - Fotolia.com #91241733

Emma works in the marketing team of a larger company and she prepares a new marketing campaign. Her task is to find images in the company's DAM which are suitable for the campaign. See how she can avoid the "staring at the screen" syndrom.

Emma's task

Emma's task is clear. The Head of Marketing wants to launch a campaign about the company's brand new product. Including print materials such as posters and brochures and digital material for online marketing. Time is pressing, the next meeting with marketing team is upcoming. It's time to find images in the DAM system fitting the message of the marketing campaign and are suitable for adding advertising text.

Staring at the screen

Emma searches in the DAM catalogue by entering different keywords to find images that fit her expectations: An interesting motive and scene useable as a background to place text in the foreground. The DAM contains 500,000 images. By filtering by keywords she can reduce the image set to about 20,000 relevant images in hundreds of result pages. Emma scrolls through the result pages to find the right image. Finally, after an hour of staring at the screen, she finds the right one.

The problem is, that she can only search for images with a specific content by entering keywords. But to find an image that fits her layout requirements as well, she has to review thousands of images. Emma wished she could just say: "Find images suitable to overlay text in the top and center area."

How to find images meeting layout requirements

To enhance and accelerate her workflow Emma needs a filter option. More precisely, she needs a filter option to filter for images that have free space for text. A text space filter. And Emma should be able to define where this space in the images should be.

In this scenario, when searching for suitable images for the marketing campaign, only textually relevant images with text space in the right place would be displayed. The result set would be smaller, because all irrelevant images are filtered out. Let's say the result set would be about 50 images. Checking 50 images will take her a minute. The images are suitable for putting text in it. The layout and content requirements are satisfied.

Emma is happy because with her new workflow she accelerates a successful project completion. And, what is at least as important as that, she is able to do the work she was hired for: doing creative marketing business instead of spending hours searching for the right assets.

Luckily, we at pixolution already have developed a text space filter to make life easier for all the Emmas (and Johns) in the world. Our product pixolution flow comes along with an easy to use text space filter.